NEW TO PARKER & CO: LOEWE EYEWEAR

LOEWE’s latest eyewear collection mirrors the surrealist and playful details first presented in the Spring Summer ‘22 collection imagined by Creative Director, Jonathan Anderson; and Parker & Co are delighted to bring you this unique and fashion forward sunglass offering.

Established in Madrid at the end of the 19th century, LOEWE garnered a reputation with Spanish royalty as the source for high-quality leather goods. Now an acclaimed international Maison, LOEWE’s core values and visual identity for today are connected by past and present with cultural awareness and a timely edit of products, creating a template for the future.

INFLATED EYEWEAR

This season, inspired by new inflated editions of iconic LOEWE bags, as well as an inflated version of the house’s Anagram motif, their eyewear collection features inflated frames in striking primary colours. Never seen before inflated volumes are achieved through injection moulding. At Parker & Co, we personally love the combination of interesting, innovative design with colour for a bold and eye-catching look.

Need to know more? We’ve broken down our favourite pieces from the collection for you. 

Inflated Cat Eye Sunglasses

A true head-turner, these cat-eye shape sunglasses feature the puffed-up acetate frame with LOEWE’s logo on the temple. 

Inflated Cat Eye Loewe Sunglasses

Inflated Square Sunglasses

A signature look of LOEWE’s eyewear collections, these square shaped sunglasses are inspired by playful and eye-catching symbols of the iconic 30s’ art movement. 

Inflated Square Loewe Sunglasses

Inflated Mask Sunglasses

Perhaps the most daring of LOEWE’s inflated series, sporting a uni-piece lens engulfed in a thick frame that extends on the sides with LOEWE-branded arms. This mask design is bold and directional, the inflated shield-style acetate-frame makes for an audacious statement look.

CURVE APPEAL

Part of their latest collection, LOEWE’s ‘Curvy’ capsule is inspired by a vintage seventies look, with smooth bevelled details around the lenses and a handwritten metal signature on the temple. Enjoy seasonal soft colour shades of milky and pastel acetates with tone-on-tone gradient lenses.  

Curvy Capsule Loewe Sunglasses

METAL HEADS

A reinterpretation of the Spring Summer ‘22 Men’s fashion show styling, LOEWE’s ‘Metal’ is an easy to wear larger lens capsule. Featuring a thinner acetate rims and a lower nose bridge, the soft shades are reminiscent of summer sunsets to come.

This head-turning new collection by LOEWE is available at Parker & Co now. Try on a pair for (inflated) size.

Loewe's Metal Sunglasses

What is so special about Loewe?

An established international fashion house, LOEWE is known for its unique design aesthetic, luxurious materials, and high-quality craftsmanship.

Creative Director Jonathan Anderson relaunched LOEWE’s ready-to-wear collections in 2014, reinterpreting the brand's core values and visual identity for today. His acclaimed menswear, womenswear and accessories collections create a template for the future whilst allowing the wearer to feel stylish, comfortable and luxurious.

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